In 2015, Cards Against Humanity (where I work!) released our Food Pack. The cards came in cereal boxes full of a really terrible cereal, which we got to design and produce ourselves. I got to do the illustrations for it.
The prompt for the Cornholes cereal mascot needed to feel like a 70s cartoon and an upsetting R Crumb cartoon. I wanted a crack at it, and 2 hours after that meeting this initial drawing was done.
I cleaned it up digitally and colored it using a palette developed from 70s cereal. I wanted to make sure to keep a lot of the sketchiness there to make it feel handdrawn. Around this time, we named him Clunt.
The final prototype! I changed Clunt's expression so he seemed sad and in pain instead of angry, which played into the incredibly sad narrative we built on the rest of the box.